Market Research Analysts and Marketing Specialist

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  Business and Financial Operations Occupations

Market Research Analysts and Marketing Specialist

Also Called: Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher, Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher

What they do

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

$40,040
Starting Salary (2023)
$74,680
Median Salary (2023)
13.4%
Projected Job Growth
846,370
Employment (2022)

Typical Tasks

Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Monitor industry statistics and follow trends in trade literature.
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Seek and provide information to help companies determine their position in the marketplace.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

A day in the life

What kind of work is this?

Enterprising
Business based Work
Conventional
Organized, Procedural Work
Investigative
Studying, Research based work

What personality traits do you need to succeed?

Analytical Thinking
Attention to Detail
Dependability
Integrity
Initiative
Adaptability/Flexibility

What key skills are needed for this job?

Reading Comprehension
Writing
Critical Thinking
Speaking
Active Listening
Complex Problem Solving

Expected Knowledge

English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Common Activities

Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.
Analyzing Data or Information
Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Interpreting the Meaning of Information for Others
Translating or explaining what information means and how it can be used.

More Info

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