Typical Tasks
Locate and contact potential clients to offer advertising services.
Maintain assigned account bases while developing new accounts.
Provide clients with estimates of the costs of advertising products or services.
Recommend appropriate sizes and formats for advertising, depending on medium used.
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
A day in the life
What kind of work is this?
Enterprising
Business based Work
Conventional
Organized, Procedural Work
Artistic
Conceptual, Creative Work
What personality traits do you need to succeed?
Attention to Detail
Initiative
Persistence
Integrity
Achievement/Effort
Stress Tolerance
What key skills are needed for this job?
Speaking
Persuasion
Social Perceptiveness
Service Orientation
Negotiation
Active Listening
Expected Knowledge
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Common Activities
Selling or Influencing Others
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Communicating with People Outside the Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.